“We’ve had so much enthusiasm, way exceeding what we ever imagined,” said Messersmith. There was no unflavored oat milk at my local Whole Foods, so I bought the chocolate version. You can now find oat milk at FreshDirect, ShopRite, Target, Wegmans, Whole Foods, and on Amazon, among other places.īut it's often in short supply. There are other brands, too, like Elmhurst and Pacific Foods. “We were like, okay, well maybe we should start selling it in grocery stores.” “Coffee shops were selling it over the counter with like a black market for oat milk because it wasn’t available anywhere, which was amazing,” said Mike Messersmith, the New York–based general manager for Oatly. It only became available in grocery stores in early 2018. Oatly was founded in the 1990s, but started marketing its product in the US in late 2016 in specialty coffee shops, which gave it an air of exclusivity. “Oatly has done a very good job in launching their brand, which I think has raised new awareness about oat milk,” Sass said. One reason for the surge in interest was due to clever marketing by the Swedish company Oatly. Oat milk isn’t really new, even if it wasn’t on your radar until recently. For this article, we looked at unsweetened versions of most milks. You can use the USDA Branded Food Products Database to find the nutrition details on a bunch of different foods. So, to get the final word on how one type compares to another, you’ll have to read the label. The simplest version is made from whole oats soaked in water, placed in a blender, then strained.īut how does oat milk nutrition stack up against the competitors? We talked to registered dietitians Cynthia Sass, a board-certified sports and performance nutritionist based in New York and Los Angeles, and Vandana Sheth, a spokesperson for the Academy Of Nutrition and Dietetics.įirst up, know that it’s hard to compare the nutrition of different types of milk because there are so many brands and varieties - sweetened, unsweetened, fortified, flavored, and more. Oat milk is a vegan drink that you can either buy or make yourself.

Other popular nondairy alternatives include soy and almond milks, of course, as well as pea, banana, cashew, coconut, hemp, flax, and probably a bunch of other milks we forgot to mention and you can remind us about in the comments. Oat milk seemed to make a dramatic debut in the last year, winning hardcore fans among vegans, the allergy-prone, the lactose intolerant, and other people who don't eat dairy.

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